News: TOUR Notes

In 2008, Justin Timberlake became the first non-tour player to join Callaway’s team of staff professionals. This week, he ramped up his involvement with the golf company, as the host of the PGA TOUR’s Justin Timberlake Shriners Hospitals for Children Open accepted the newly established job as a Creative Director.

Courtesy of Callaway

Justin Timberlake

In his new role, the award-winning musician and actor will, according to the company, "engage in the development and execution of high-level concepts within Callaway’s marketing activities and offer wide-ranging consultation on the visual representation of the brand."

The multi-year agreement with Timberlake was announced by Jeff Colton, Senior Vice President of Global Brand and Product, Callaway Golf.

"We have worked with Justin for more than three years now and have been thoroughly impressed with the level of quality he brings to everything he is involved with," Colton said. "Justin is an extremely gifted artist and an avid golfer with a deep passion for Callaway products, and his creative energy will serve us well as we connect with the next generation of golfers. The opportunity to bring someone with his multifaceted talents into our creative matrix is very rare, and his input has already made an impact."

According to the company’s news release, Timberlake’s initial work as a Creative Director for Callaway will support the Company’s 2012 RAZR line of premium golf equipment, including the recently introduced RAZR Fit Driver. Callaway’s 2012 product line will be launched in the first quarter of next year via the company’s upcoming "Epic Demo" campaign being shot this week in Las Vegas across several iconic city landmarks, including the Bellagio Fountain. 

Timberlake’s contributions to Callaway’s Epic Demo campaign, which features Callaway staff professionals Phil Mickelson and Alvaro Quiros, includes collaboration with the creative teams and director Joseph Kahn.

"It’s always great when professional projects surround subjects that I am passionate about, and the sport of golf and my work with Callaway definitely fit that criteria," Timberlake said in the release. "I’m looking forward to bringing a fresh perspective to this category — focusing on the social aspects, fun and lifestyle associated with Callaway and playing golf."

The 2012 Justin Timberlake Shriners Hospitals for Children Open will kick off the PGA TOUR’s Fall Series the first week of October. Click here for more information.